Aretera Golf Shafts: What’s the story? Well…it’s interesting.
We do not speak to it much on this platform, as the typical story lies with the entire club. What it does, why it’s essential, and what that means for you.
However, this week at the RSM Classic, our performance team will be working with a new “part” that is intriguing to the gear heads but also a part that can have some performance benefits for all of us.
Why are we talking about this? Simple, we see everything on TOUR…everything. This however is unique in the sense that the story and approach by Aretera is something that really got me thinking. Even more to that, these shafts will be ALL OVER THE PLACE in the coming months including our custom matrix (not to mention every fitting bay and probably OEM).This launch is a newsmaker. No doubt. These guys mean business.
ARETERA Golf is the now 2-year-old shaft brainchild of Alex Dee (formerly of Fujikura), Michel de Fontaine, Bill Stiles, and Chris Elson. They are all industry veterans with over 100 years (collectively) of experience.
You may ask, isn’t there like 100+ shaft companies doing the same thing?
The answer is SORT OF. Like anything else, it’s how you get there and the ultimate user experience that claims victory.
In the case of a golf shaft, center contact consistency and ball speed as a result is the secret sauce.
So what is Aretera doing differently to claim real estate on TOUR and in the fitting bay?
Short answer, figure out the middle section of the shaft.
Introducing the newest member of the Callaway Golf shaft matrix, The Aretera ΣC1